TESTIMONIALS
"The Diamond Resorts International brand was only born in 2007 and in 2012, we had just made a major acquisition that expanded our presence in the Orlando market. In Dec. 2013, in addition to forming marketing partnerships and developing an event marketing channel, Rob put together a one-day celebrity-amateur golf outing to raise money for Florida Hospital for Children as our lead cause-marketing initiative in Orlando. Fast forward to Jan. 2017: This golf event has grown to a week-long official PGA TOUR Champions tournament with exceptional TV ratings, great crowds and broad social media exposure to become Diamond’s primary brand building platform. Through Rob’s leadership and versatile skill set, we’ve built a franchise that is woven into the professional golf schedule and is a highly anticipated special event on the Orlando’s sports and entertainment calendar."
- Michael Flaskey - Chief Executive Officer, Diamond Resorts International
"In 2008, Rob and I partnered on a transformative corporate alliance agreement between Universal Pictures and Dale & Thomas Popcorn where Universal became an equity partner in the start-up snack food company. Rob diligently explored our business and creatively crafted an innovative marketing and activation plan to leverage the equity of Universal's vast catalog of comedies to build D&T’s mass market brand, Popcorn Indiana. Rob was one of the first partner executives I worked with that saw the potential of social media to engage consumers in a one-on-one conversation and ultimately drive retail sales.”
- Stephanie Testa Kauffman - Senior Vice President, Global Alliances, Universal Studios
"In response to the 2008-09 economic recession, we pursued entry into the consumer sector and engaged Rob to lead our consumer marketing program. With his vast experience in market research, sports and experiential marketing, Rob helped us navigate unchartered waters to prepare a long term strategy. He simultaneously helped us understand consumer demand through a formal market research program while also implementing wide-reaching motorsports marketing programs. He immediately ingratiated himself with the leadership team and formed bonds that are still in place today."
- Robert Vannuccini - EVP and Chief Sales and Product Officer, Copart, Inc.
"The $2.3MM raised for Florida Hospital for Children through the Diamond Resorts golf tournaments was wonderful in itself. Rob was much more than the leader who organized this tremendous effort, reporting to the oversight board that consisted of myself and other C-level executives. He was the marketing expert and truly a trusted partner who ensured that as presenting sponsor, we met a wide range of marketing and communication goals."
- Marla Silliman, Chief Executive Officer, Florida Hospital for Children
"In the early days of digital, I co-founded a start-up that was an early foray into e-commerce. Our business model leveraged the passion of sports fans around the world, and we discovered that Rob DiGisi and the NBA shared our vision. Integrating an online store with website content was a breakthrough tactic that engaged fans, built brands and drove sales. Rob was both a tough negotiator and a true partner in helping us meet our common goals."
- David Sable, Global CEO, Y&R
"In the mid-90's, Rob and I were colleagues at the NBA which at the time was enjoying a period of exceptional growth. As is often the case in rapidly expanding organizations, we did not have a disciplined strategic planning process. When Rob joined our Consumer Products Group in 1995, he introduced analytical tools, an annual business planning process and led quarterly business review meetings, creating a culture of accountability and ownership throughout the business. In addition, Rob recognized the enormous opportunity in e-commerce, formulated the league’s initial e-commerce and customer relationship management plan, both of which are key parts of our business today."