GENERATING NEW REVENUE STREAMS
THROUGH SPORTS MARKETING
Extensive Sports Industry Experience combined with Classic Management Consulting Expertise
Iron Horse’s sports industry expertise comes from three decades of launching entrepreneurial ventures, driving strategic planning and delivering marketing innovation for global leagues, billion dollar corporations, agencies and start-ups. Through an alliance with Silver Ridge Advisors, Iron Horse extends and elevates its services through a team of senior executives with the expertise to drive profitable growth, lead product innovation, transform business models, guide strategic acquisitions and improve operational efficiencies.
Sports Marketing Excellence
The loyalty, passion and energy that sports generate among fans and consumers is unlike any other product or form of entertainment. The most effective sports marketing takes taps into that connection and requires fearless creativity and experience across sponsorship, merchandise, media integration, audience development, public relations, event operations and hospitality. Iron Horse founder Rob DiGisi and his stable of experts and alliance partners have the wealth of experience and diverse skill sets to develop and execute the optimal marketing strategies to meet unique business objectives.
In Concert with The Wharton School
Rob DiGisi has been connected to Wharton since receiving his MBA there in 1993, teaching Sports & Entertainment Marketing from 2003-05, co-founding the Wharton Sports Business Initiative in 2004 and since January 2018, teaching the Sports Management course to both MBA candidates and undergraduate students. Through this involvement, Rob often brings ambitious students into project teams, leverages access to vast research and resources and each semester, incorporates leading sports industry executives into the student’s educational experience.
