SPORTS BUSINESS
EXPERTISE, ENTREPRENEURSHIP AND EDUCATION
Founded by Rob DiGisi, Iron Horse Marketing provides clients with the expertise that comes from three decades of driving strategy, generating revenue, building brands and delivering breakthrough sports marketing solutions.
Rob has taught Sports Management courses at The Wharton School of the University of Pennsylvania for over ten years. As an educator of highly-engaged undergrads and MBA candidates, Rob operates on the cutting edge of the global sports business. The advancement of digital media, rapidly evolving consumer behavior and transformational structural changes necessitate the level of commitment and the breadth of experience that Rob delivers.
Knowledge, experience and insight are not limited to the classroom. Rob is available as a featured speaker and to moderate conversations with industry leaders.
SPEAKING
Rob applies his wealth of practical experience and broad knowledge to today’s dynamic issues, including the significant shift in fan engagement, the transition from linear television to digital streaming, the impact of legalized sports gambling, sports finance, innovative sponsorship activation strategies and the transformation of college sports.
With extensive experience teaching students at all levels at The Wharton School at the University of Pennsylvania, Rob supports his points through curated data, case studies and insights on the latest sports business issues.
CONSULTING
Iron Horse’s sports industry expertise comes from three decades of launching new ventures, driving strategy and delivering marketing innovation for global leagues, billion dollar corporations, agencies and start-ups. We call this expertise, Entrepreneurial Sports Marketing.
The most effective sports marketing taps into the loyalty, passion and energy that sports generate. Successful programs require fearless creativity and broad experience across sponsorship, merchandise, media integration, audience development, public relations and event operations. Rob and his stable of experts have the diverse skill sets to develop and execute the optimal marketing strategies required to meet a wide range of business objectives.
