“Strategic and diligent”
Rob and I partnered on a transformative corporate alliance agreement between Universal Pictures and Dale & Thomas Popcorn where Universal became an equity partner in the start-up snack food company. Rob was strategic and diligent in getting to understand our business and married his industry knowledge in crafting an innovative marketing and activation plan leveraging the equity of Universal's vast catalog of comedies to build Dale & Thomas' mass market brand, Popcorn Indiana. Rob was one of the first partner executives I worked that understood the power of the emerging social media platforms, its ability to connect with consumers in a one-on-one conversation and how to drive that conversation at and to retail.
— Stephanie Testa Kauffman - Senior Vice President, Global Alliances, Universal Studios
“Understand consumer demand”
In response to the 2008-09 economic recession, we pursued entry into the consumer sector and engaged Rob to lead our consumer marketing program. With his vast experience in market research, sports and experiential marketing, Rob helped us navigate through unchartered waters to prepare a long term strategy. He simultaneously helped us understand consumer demand through a formal market research program while also implementing wide-reaching motorsports marketing programs. He immediately ingratiated himself with the leadership team and formed bonds that are still in place today.
— Robert Vannuccini - EVP and Chief Sales and Product Officer, Copart, Inc.
The $2.3MM raised for Florida Hospital for Children through the Diamond Resorts golf tournaments was wonderful in itself. Rob was much more than the leader who organized this tremendous effort, reporting to the oversight board that consisted of myself and other C-level executives. He was the marketing expert and truly a partner and trusted resource who ensured that as presenting sponsor, we met a wide range of marketing and communication goals.
— Marla Silliman, Chief Executive Officer, Florida Hospital for Children
“We've build a franchise”
The Diamond Resorts International brand was only born in 2007 and in 2012, we had just made a major acquisition that expanded our presence in the Orlando market. In 2013, in addition to forming marketing partnerships and developing an event marketing channel, Rob put together a one-day celebrity amateur golf outing to raise money for Florida Hospital for Children as our lead cause-marketing initiative in Orlando. Fast forward to January 2017: This golf event has grown to an official PGA TOUR Champions tournament with exceptional TV ratings, great crowds and broad social media exposure combining to be Diamond’s primary brand building platform. Through Rob’s leadership and versatile skill set, we’ve built a franchise that is woven into the professional golf schedule and is a highly anticipated special event on the Orlando’s sports and entertainment calendar.
— Michael Flaskey - Chief Executive Officer, Diamond Resorts International
“Unforgettable.”
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— M.L.