At the Convergence of Sports Marketing and New Venture Development
Sports and Partnership
Sports and entertainment generate a passion and energy that, when leveraged properly, can be co-opted by businesses to accomplish diverse business objectives. The outcomes you want require success in sponsorships, licensing, media, audience development, PR, event operations and hospitality.
New Venture Development
So much opportunity and so few resources. Both start-ups and Fortune 500 corporations are faced with concurrently running the core engine and driving new initiatives. Innovation requires a unique combination of creativity, strategic discipline, financial acumen and a vast professional network.
Principal and Associates
So much opportunity and so few resources. Both start-ups and Fortune 500 corporations are faced with concurrently running the core engine and driving new initiatives. Innovation requires a unique combination of creativity, strategic discipline, financial acumen and a vast professional network.
"Rob was strategic and diligent in getting to understand our business and married his industry knowledge in crafting an innovative marketing and activation plan leveraging the equity of Universal's vast catalog of comedies to build Dale & Thomas' mass market brand, Popcorn Indiana." - Stephanie Testa Kauffman - Senior Vice President, Global Alliances, Universal Studios