The Diamond Resorts Invitational

Rob DiGisi launched and built The Diamond Resorts Invitational, a nationally televised official PGA TOUR Champions golf tournament.  Usually the event comes first, then the title sponsor but we flipped the model, meeting wide-ranging goals at a fraction of the cost of traditional entitlements.  We accelerated growth of the Diamond Resorts brand through Golf Channel’s production and promotion, traditional PR, social media, national and local advertising and customer communication.

Copart

Led initial consumer marketing strategy for this $3B, publicly traded online vehicle auction company as they sought to penetrate the consumer sector.  Drove brand-building strategy through experiential and digital activation of NASCAR and NHRA sponsorships. 

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Box Tops for Education

In response to saturated market with shrinking direct response rates, redirected focus to opportunities providing access to new marketing channels and to partners that offer compelling value propositions.  Developed a three-way partnership to form this groundbreaking fundraising vehicle for General Mills, utilizing 65,000 program volunteers to access the deep and previously untapped affinity between parents and their children’s elementary and grammar schools.