Iron Horse and Silver Ridge Advisors (SRA) have formed a strategic alliance designed to bring elite management consulting expertise to the sports, media and entertainment industries. Please see the press release announcing the alliance.

SRA has worked with Fortune 500 and mid-size companies as a trusted advisor, collaborative partner and enabler of results. SRA helps organizations design and build new entities, drive profitable growth, and transform operations and technology.

Founded in 2008, SRA has been engaged by major clients like WWE, XFL, AOL/Yahoo!/Verizon Media, Samsung, Amazon and others across entertainment, media & technology, consumer products and financial services. PE and corporate development groups bring in SRA as an investment and operating partner to help launch, grow and turnaround portfolio companies. SRA's professionals were executives, investors and consultants in the industries they serve and were trained at top consulting firms such as Oliver Wyman, McKinsey, Deloitte and A.T. Kearney.

A Sampling of Clients

Engaged by Vince McMahon, led the design and build-out of the new 2020 XFL professional football league. Served as the XFL's interim COO and CTO, and built the organization from zero to several hundred employees. Crafted overall strategic plan and detailed tactical implementation; led the build-out of eight local teams including city and venue selection, team branding; organizational structure and compensation plans; digital marketing strategy ticketing, fan engagement, e-commerce and customer service; deployed enterprise IT systems and player technology platforms; developed capital requirement forecast and pro forma financials.

Performed numerous corporate initiatives across the company on behalf of the CEO and leadership team including Finance, Sales and Marketing, Sponsorships, HR, Consumer Products, Enterprise Technology, Media Production and Analytics. Ledbuild-out of WWE’s new $275MM Global Headquarters, a world-class 400,000 square foot workplace and media production campus that opened in Stamford, CT in 2022.

Developed investment case for launch of new podcast platform including audience segmentation, market positioning, pricing, development costing and financial pro formas.